Employee Spotlight: Jess Cusick - Director of Design

Employee Spotlight: Jess Cusick - Director of Design

Meet Jess Cusick

B Floral’s beloved Director of Design, Jess, is responsible for overseeing the design team, brainstorming design ideas within a brand’s budget and conceptualizing what the finished product will look like. Jess has been with B Floral for a bit over two years, but had been freelancing for us for a year and a half prior. Our company has been growing rapidly, and Jess now has eight other designers to manage along with a group of freelancers.


Jess is one of the lucky ones who fell into her passion, and had a natural knack for it. While growing up in Forked River, New Jersey, her mom encouraged her to get a job at the local flower shop at age 15. She was resistant at first, but eventually caved into her mother’s wishes.

She started out by sweeping the floors, and over time was permitted more privileges. Her manager continued training her over the years, and eventually she realized she has a knack for floral design. One of the first things she was able to create was a corsage for a high school prom.

Fast forward to 2018, we decided to sit down with Jess Cusick and ask her some more questions about her life here as a designer:

What is a typical day like for you at B Floral?

There isn’t really a typical day here, which is what I love. Things are always changing and we’re always growing. We could be slow one day, and then get a call for a huge event that starts in a week. It keeps me on my toes, which is great.


What is your favorite part about working at B Floral?

We have a great team of people. Whatever task gets thrown our way, even if it’s difficult, we figure it out together. It also feels good that we have grown so much in the past couple of years, due to consistently making customers happy.

Who do you look to for advice when it’s needed?

 A lot of my friends are designers, as well as my fiancé. He also works with flowers. I can also look to anyone here at B Floral, since there’s a variety of talent.


What is the most difficult part about your job?

Being in a director and management position makes it impossible to avoid obstacles you haven’t faced before. You have to learn how different people prefer to communicate. Since each event is different from the last, we constantly have to adapt and evolve. It’s exciting, and one of my favorites aspects of the job. But it can be difficult, and adds an extra layer of pressure.

What are your favorite types of projects to work on? Are there any specific ones that stand out?

I love complete transformations of a space. Taking an empty and bare space, and creating something amazing. The Belvedere Vodka Single Rye Series event was a great transformation.


B Floral is grateful to have a dedicated, talented and experienced Director of Design like Jess!