B Floral's Guide to the New York City Flower Market
Callie BowenComment

B Floral's Guide to the New York City Flower Market

Not everyone knows it, but here in New York City we are lucky enough to have our own little jungle oasis to saunter through. On West 28th Street between Sixth and Seventh Avenues, you can find the sweetest smelling, most lush neighborhood there is in NYC - the floral district. Although it’s not as popular as its adjacent neighborhoods, it’s a lively gem that floral designers and flower shop owners alike frequent regularly. The New York City flower market starts to wake up around 5 am, when shops first start lining the street with oversized vegetation. Once the first fern hits the pavement, there’s no slowing down this bustling marketplace. When you start walking into the flower market, it can be an overwhelming experience; that’s why we’re giving you all of our expert tips on how to navigate this crazy blooming sanctuary. Read on to find out all of B Floral’s tips and tricks for maneuvering the flower market and what our favorite stops are!


Tips for Navigating the Market

  • What is the best time to go shopping at the market? 

    • In the design industry, you have to be an early riser. Most stores at the market close around 11 am (but not all!), so if you’re looking for something specific, you better get there early. Our designers aim to arrive before 8 am so that they can ensure they will always get everything on their lists at the highest quality. That’s the right time to go if you want to see everything that the shops have to offer before most others arrive.

  • Is the market open year-round? 

    • The market is open all year round! It’s open five days a week, and it has modified hours on Saturdays.

  • Does the availability of certain flowers vary by season? 

    • Yes! Even though we use florals and greenery from all over the world, flowers and plants have specific seasons that they thrive in. With weather and climate change, customs, bugs and more it’s hard to ever have a 100% guarantee when securing a certain type of flower, but that never stops us from trying our hardest!

  • How do you know which flowers are the healthiest? 

    • This one is tricky because it can be specific to what kind of flower you’re talking about! Occasionally, a flower that may seem dismal and dreary can actually be rejuvenated with warm water and a fresh cut. On the other hand, if you ever see a flower with any sort of browning, discoloration, or if it is extremely open, it means that blossom is on its last leg and probably won’t last much longer. 

  • What’s the vibe of the flower market?  

    • The NYC flower market is a super small community where everyone knows everyone. In fact, our team knows most of the shop owners by name! A majority of the vendors are always looking to do what is best for their clients and they always want to help out. It’s one of our favorite places to be and we couldn’t succeed without them.

B Floral’s Favorite Shops

One of our favorite stops at the flower market is the FleuraMetz shop. They build strong relationships with their regular customers and they are just as passionate about flowers as us! We often order from them ahead of time and they’re always willing to go the extra mile to help us out and accommodate us.

Another one of our favorite places to stop in at is Scarlet Rose. The professionals there always have an answer to all of our flower questions, no matter how crazy they may be! They keep us up to date on the latest blooms coming in and they’re always cluing us in to what looks best in the shop at the time.

If you’re looking for something very specific or very specialized, there’s probably a shop for it. For example, we wouldn’t dream of getting any of our tropical leaves and flowers anywhere except for Caribbean Cuts. If we’re hunting down specialty and preserved roses, Harvest is the place to be. If we need something extremely peculiar or special, we’re guaranteed to find it at J Rose. 

Even though we have a few favorites that we stop at on every trip to the flower market, there really is no one single place to shop! Near, far, high and low...there are hidden riches in every corner of every flower market shop. 

Fun Facts about the Market:

  • The NYC Flower Market is more than 100 years old!

  • The market typically opens early around 5 am. Most shops close around 11 am, but some stay open until mid-afternoon.

  • There are over 400,000+ varieties of flowers in the world, so the selection at the flower market is always changing.

  • Some shops at the flower market only sell wholesale, but not all of them, so make sure to ask!

  • Colombia and Ecuador are the top two producers of flowers for the United States, and Holland is in a close third place!

We go to the market almost every day, so it’s safe to say we know our way around pretty well. We source flowers from the market for flower walls, arches, swings, hanging installations, flower bombs, bar carts, classes and more! It keeps our operations rolling smoothly every single day. Go check it out for yourself, and see how it makes you feel to be surrounded by so much Mother Nature energy! Whether you need to take a leisurely stroll with vibrant scenery, a good backdrop for your next Instagram selfie, or a TON of flowers for your next event, the New York City flower market is the place to be. It truly is the concrete jungle.

Contact B Floral today to start customizing your next event with flowers from the NYC flower market.