How to Make Your Brand Shine at a Festival
In a sea of brand activations, how can your brand both attract and meaningfully engage guests?
Music festivals, major sporting events, and lifestyle conferences are all ideal environments to target key demographics in one location. Interactive and authentic experiences will leave attendees with lasting positive impressions of your brand and its mission.
Unique activations will not only keep attendees talking about your brand for days to come, but guests are sure to post countless images on social media. While planning a sponsorship opportunity at an upcoming festival or conference, don’t settle for traditional brand activations that have been featured at countless of past events. Instead, create a one of a kind activation that will elevate your brand above the rest.
Why Feature a Sponsorship Activation at a Festival or Conference?
Brands in industries ranging from food and beverage to tech can benefit from festival or conference sponsorships. Although there may be large costs associated with a sponsorship opportunity, the potential of a high ROI is worth the marketing dollars. A few reasons why you should feature a branded activation are:
Massive Brand Exposure
Thousands of attendees will organically come across your brand as they make their way throughout the festival grounds
Opportunity to Reach Targeted Demographic in a Single Location
There aren’t many environments where a brand can market directly to its key demographic at one place at one time
Introduce Consumers to a New Product or Campaign
A festival is an ideal place to promote a new product because attendees have an opportunity to engage with your product and brand in real-time
Branded Activation Inspiration & Tips
Feature Flower Bombs
A branded flower bomb installation instantly elevates a basic object and wows guests. For those not familiar, a flower bomb is an activation where blooms are overflowing out of an object. Vehicles are commonly used in flower bomb installations, but smaller items such as travel trunks or mailboxes are popular as well. Flower bombs are perfect for outdoor festivals, but make sure to keep temperatures in mind so fresh flowers don’t wilt throughout the day. Faux flowers are ideal for hot climates and will still make a statement.
The key to achieving a memorable flower bomb is to make sure all flowers are unstructured and free-flowing. Add logos and hashtags throughout the activation to tie your brand into this element. Attendees are sure to take photos with the flower bomb and post on social media, organically spreading brand awareness online.
Incorporate Technology
Elevate your sponsorship activation with interactive tools to spread your brand’s message. Going beyond colors or logos, an activation must speak to the essence of your business. Incorporating technology into a brand activation allows attendees to interact with your brand and you can also collect user data such as email addresses and customer preferences through surveys.
For a unique element at your brand activation, embed devices such as tablets in a floral installation and let guests explore content or learn about a new product. This interactive component will set your brand apart from the competition. Not only will guests learn more about your brand and products, but an interactive floral wall will draw in more attendees and clients than a standard festival booth.
Add an Interactive Element
Draw guests to your activation by featuring an interactive element that guests will line up for all event long. It’s essential for attendees to connect with your brand in a meaningful way so they come away from the experience with a better notion of what the brand is and what it stands for. A few activations you can offer at your corporate event are flower arranging classes, interactive games and out-of-the-box activities that fit the type of event and its theme. Attendees will have the opportunity to take away unique swag items, unlike the traditional t-shirt or hat. The most important aspect of an event activation is for guests to interact with one another and build memories that last long after the event itself.
Other Ideas
Branded Carts
Consumer brands often engage in field marketing, and a popular way to display products in a potentially chaotic and crowded environment is with a branded cart. A cart is effective not only because it’s easily portable, but provides great exposure at multiple events, making it a cost-efficient tool. Elevated carts adorned with flowers, greenery, and décor will turn a cart into a photo moment, enticing guests to snap pictures and post on social media.
Out-of-Box Logos
Make your brand pop by displaying your logo in a unique way. Create a logo using fresh blooms, featured products, or materials associated with the event such as records for a music festival. Not only will this lead to brand exposure as attendees pass by but it’s a way to show off your brand’s creative side.
Greenery Backdrops
Greenery and moss-covered walls can not only align with the theme of a festival but create a relaxed ambiance amid the craziness of festival grounds. Leaves, greenery, branches, and moss can be utilized in this type of design. Affix a logo in a contrasting color to allow branding to pop against the monochromatic green backdrop.
Activate your brand by featuring a one of a kind sponsorship activation at this season’s festival circuit. Allow your brand to shine by illuminating your brand’s purpose and values. There’s no better way to accomplish this by introducing a brand to thousands of attendees at a festival or conference. Don’t allow guests walk by without making an impact!
Contact B Floral to Enhance a Branded Activation
Elevate your next sponsorship activation with help from B Floral! Our expert designers will design and produce activations that will stop festival attendees in their tracks. Contact B Floral for your floral design and event production needs!