B Floral kicked off the spring season with a bang, full of flowers and festival inspiration! Hosted by Carole Radziwill, the B Floral Spring Festival Media Event presented interactive floral installations including a full band set, floral garland hanging walls, a tee pee, and a large flower wall. Editors, top-tier magazines, and notable bloggers all mingled, sipped champagne, and made flower crowns before making their way to a Glamsquad station for hair and makeup touches!
As guests were entertained by installations and being pampered, owner and lead designer, Bronwen Smith, and Carole Radziwill were able to have a quick chat about the premiere of Real Housewives of New York Season 8, which aired the night before the event. Guests parted with branded take-home mini succulents and pink cacti!