November 2017 Events: The Holidays are Here!

Between the start of the holiday season and a number of corporate events, November was filled with blooms for a wide variety of clients. We worked on a number of pieces including holiday installations, statement bar arrangements and branded centerpieces. Fall colors were followed by the emergence of holiday palettes towards the end of the month.

Check out a few of our November events below!

Change for Kids Super Chefs

Fall florals with a hint of veggies- B Floral

Fresh vegetables and pencils were incorporated into arrangements at the Super Chefs fundraising event for Change for Kids on November 2nd at The Lighthouse.

Bright Bar Arrangement- B Floral

Lobby Holiday Décor

Silver trees with eye-catching ornaments were placed around the lobby of a Metro Loft Management & LIVunLtd residential building for a bold holiday feel.

Holiday Birch Installation- B Floral

Mastercard Priceless Table Dinner

Small arrangements and bud vases filled with orange, fuchsia and yellow florals fit the Mastercard brand at their Priceless Table dinner produced by Octagon on November 4th.


Amy Poehler's Smart Girls Summit Lounge

White florals in leaf wrapped vases were placed throughout the lounge produced by Creative Concepts NYC at the Amy Poehler's Smart Girls Failure to Succeed Summit held at BUILD Studio on November 14th.


The New York Times x Samsung: A Year in 360 Event

NYT x Samsung Bar Arrangement- B Floral

Grand statement bar arrangements were featured at the The New York Times x Samsung: A Year in 360 Event at Samsung 837 on November 14th.


Holland Tour with FleuraMetz: The Source of the World's Most Beautiful Flowers

As an event design firm with a focus in florals and branding, we use flowers for almost every event we design. Our events team and design team work hand-in-hand to order flowers, create arrangements and bring our clients' visions to life. 

B Floral is located just one short block walk from the Flower Market on 28th street, so we never have to go very far to secure the flowers for our events. Our design team is in constant contact with floral vendors at the Flower Market to ensure we procure our clients the freshest and most vibrant flowers.

A couple of months ago one of our favorite floral vendors, FleuraMetz reached out and invited part of our team to come to Holland to tour the FleuraMetz facility, attend two well known floral trades hows and to meet several growers. To be able to see where our flowers actually come from was a dream come true!

On November 5th our team landed in Holland and were picked up by Kaas at FleuraMetz. He took us directly to the The Aalsmeer Flower Auction. The Aalsmeer Flower Auction is the largest floral auction in the world! Here, we toured the facility, watched the floral auction in real time, and witnessed how the flowers are bought, packaged and shipped. To think that the flowers we buy in the market every day have to go through so many steps to get to us was very eye-opening! 

Aalsmeer Flower Auction - B Floral

Following our tour of The Aalsmeer Flower Auction, we headed to Laan Tulips. Laan Tulips is a family owned hydroponic tulip nursery. Here, we toured the facility and were completely enamored with the efficiency of the operation.  There was not a single inch that wasn't used! Nearly the whole process was automated and moved like clockwork. 

Laan Tulip Farm - B Floral

Our second day in Holland we had some free time so our team headed into the beautiful city of Utrecht. Utrecht was just a quick bus ride from our hotel in Vianen. We shopped, then popped into the famous Saint Martin's Cathedral and enjoyed a leisurely late lunch.  

Utrecht - B Floral

On Wednesday and Thursday we had the opportunity to visit two fantastic orchid growers. Our first stop was at Anco pure Vanda. These are air root orchids, originating in Thailand. The facilities at Anco pure Vanda were, again, incredibly impressive. The entrance of the Anco pure Vandal facility paid homage to Thailand, where the growers initially import the orchids from.


Our second orchid experience was at Peet Zwink nursery! Here, 'Peet' himself took us around his greenhouse and showed us all of the different varieties his team grows. Peet has also created several of his own orchid varieties. After the tour of his nursery, Peet and his wife, Kate, invited us into their home for tea and dessert. It was the most amazing afternoon! 

Peet Zwink - B Floral
Peet Zwink - B Floral

During our time in Holland, we also had the privilege of attending two incredible floral trade shows. Here, floral wholesalers showed off their product through unique and intricate designs. Our team took hundreds of photos for inspiration.


We wrapped up our time in Holland visiting the vibrant and gorgeous city of Amsterdam. We went to the Amsterdam flower market, which was right in the center of 'town.' In general, the architecture and beauty of Amsterdam was overwhelming. 


After our busy week were exhausted and overwhelmed with appreciation and awe. We can not thank FleuraMetz enough for inviting us to such an invigorating and eye-opening experience. Until next time, Holland! 

4 Tips on Creating a Dramatic Entranceway from an Event Designer

You only have one opportunity to make a first impression. This especially rings true when it comes to planning the perfect event. Every detail, no matter how small, will influence perceptions from the start. There’s no better way to introduce the tone, style and theme of your event than to create a dramatic entranceway.

Whether you focus on size, color or height, every memorable gathering must feature a floral statement piece in the entrance of a venue. It’s important to set the mood as guests enter your space so they have an idea of how the event will unfold. Florals, plants and other natural elements are the ultimate tools needed to create the perfect entranceway.

With years of experience in the event world, event designer and owner of B Floral, Bronwen Smith, has the knowledge you need to make the entrance of your event one-of-a-kind. Check out her 4 tips on how to elevate your space below!

Installation Transformation

Winter Archway- B Floral

A grand installation filled with florals is a go-to option for creating an eye-catching entranceway. Installations can take on many forms such as floral step and repeats, archways, floral letters, hanging elements and more.

Deciding on which installation to create for your entranceway is dependent on the theme of your event and the feeling you want to evoke as guests approach and enter your venue. For example, if your brand is celebrating their 10th anniversary, placing giant floral numbers in the entranceway will make a statement while staying true to the purpose of the event.

It’s also impactful to make your installation all-encompassing or interactive. An arched pathway created with branches and florals will allow guests to enter the venue as if they’re being transported into a whole new environment, totally immersing themselves into the story you're about to tell. Also, incorporating technology such as registration tablets into your floral installation will turn a basic entranceway into an interactive and purposeful area.

Winter Wonderland- B Floral

Play Around With Height

The ultimate dramatic entranceway arrangement doesn’t solely focus on volume, but on height. There are multiple ways to manipulate height to create an extravagant floral creation.

One option is to simply add large leaves or branches throughout the arrangement. Palm and banana leaves are perfect for summer events whereas pine and birch branches are ideal for winter gatherings.

Another route to consider is to incorporate elevated surfaces into the mix. Pedestals are excellent accents that can double as bases for statement arrangements if you want to increase the height of the piece. Include pedestals that coincide with the chosen vases and the overall feel of your event for a cohesive finish. Throughout the entranceway, play around with the heights and sizes of the pedestals to achieve a staggered look.


Outdoor Placement

Outdoor Beach Arrangement- B Floral

The location of floral arrangements will make a difference as you create a dramatic entranceway. Placing arrangements or installations in front of your venue is an easy way to add color to the entrance while also welcoming guests.

Depending on the season and weather conditions, the addition of outdoor statement arrangements will not only signal guests to the entrance, but will introduce the theme and color scheme of your event. If you decide to create outdoor pieces, size and volume are crucial in making an impact. Choose a variety of flowers, leaves or branches and layer to create depth and texture.

Summer Event Views- B Floral

Keep it Simple... but Chic

An entranceway can be simplistic while also making a strong first impression. Take into consideration the purpose of the space and decide if an elaborate entrance fits. If not, there are multiple ways to make an impact with less.

To create an intimate yet subdued ambiance in your entranceway, combine greenery, florals and candles. Start by lining the edge of a hallway with greenery and move to placing an assortment of florals throughout to create a natural feel. Finish up by placing candles of varying shapes and sizes within the greenery to introduce an abundance of light into your space.


Kick off your event with a welcoming entranceway. It may often be overlooked, but a well designed entrance to your venue can set the tone of the entire affair. Once you decide on the floral details and themes found throughout the interior of your space, focus on bringing the connection between the outside world and your event to life. No detail should be overlooked as you design a memorable entranceway for your next event!


Making A Statement With Floral Artistry

Florals are often the 'show-stoppers' of many events. They can help incorporate a theme throughout a simple space and wow your guests from the minute they catch a glance of them. Creating a statement with florals can be done in many ways. The colors and type of florals can instantly distinguish the type of feel you want for your event. Installations can be hanging from the ceiling or simply large statement pieces that demand attention.

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Floral artistry can be used to make a space very modern or transform it to a rustic state. Elevating your space with the addition of florals can be done in many extravagant ways.  For example, you can render a recreation of a certain scene or build a particular life size object.  Flowers can be used to transform everyday objects into one of a kind statement pieces. When creating these big statement installations you can incorporate multiple pieces to make a scene. Give your next event a theme to incorporate something 'extra'. Themed events bring additional fun to the party and give the guests something to look forward to.

Hanging installations are a popular trend right now in the world of florals. You can create these unique hanging installations in many different ways - from super simple strands of flowers to large intricate pieces. These installations can be placed anywhere and are sure to impress your guests with their unique design. Hang them over the dance floor or right at the entrance of the room and they are sure to make an instant statement.

Small details go a long way in floral artistry. By simply adding greenery and simple white florals can elevate your space and make a huge impact. Bud vases are another way to add design to the room. Bud vases are small and usually only hold a few florals but gathering them together in clusters can create a nice ambiance in the room. Mixing in votives with your clusters of bud vases gives a light touch to the room and changes the ambiance for the guests attending.

Floral walls bring your space to a new level in multiple ways. They can serve as the top photo moment in the room and promote your brand/company for the whole event to see. The details can range from minimal to full with blooms. There are very few florals that you can’t incorporate into a floral wall. From small roses and orchids to ornate succulents you can have many varieties of flowers that complement any event. These installations are used for major events and even small intimate dinners and will have the wow-factor effect on all audiences. 

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Floral artistry is a great way to elevate your space in a personalized manner.  The creativity in the flowers can speak to many design aspects when you incorporate them into your event. Between large installations and intricate floral walls, the design in the art can tell so much about a specific setting. Keep your florals bold and let their artistry make a statement.

October 2017 Events: Press Previews & Pop-ups

October was filled with a number of detail-orientated press previews and pop-up shops. Our team worked on tablescapes, installations and product displays, which all focused on both the client's brand and their featured products. 

Check out a few of our completed October events below!

Equinox Dinner

Greenery and fresh fruit were used to create a statement table runner at an Equinox dinner reception on October 10th.

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Paul Mitchell Press Dinner

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Modern cream arrangements with pops of green transformed a Paul Mitchell press dinner at Hotel Indigo on October 4th.


Betsey Johnson Press Preview

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Vignettes filled with florals and the latest fashions were featured at a Betsey Johnson press preview at the Gramercy Park Hotel on October 18th.


Healthcare Innovation Showcase Lounge

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Monochromatic florals overflowed from modern circular vases at a Healthcare Innovation Showcase lounge produced by The Michael Alan Group on October 17th at the Kimpton Hotel Eventi.


Bluefly Pop-up Shop

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An eye-catching 'B' made a statement at a Bluefly pop-up shop on October 12th.