This past week over at B Floral we were part of a such a fun collaborative event out in the Hamptons with Livcooks, Love Shack Fancy and Joey Wolffer! Lucky us we got to be poolside for the day with the most amazing food from LivCooks, perfect display of clothing and accessories from Love Shack Fancy and Joey Wolffer plus our favorite..Flower crowns!! All the crowns were a mix of light pinks, greens and whites with a cream ribbon to tie it all together. The perfect accessory to wear lounging by the pool or on the beach while drinking Wolffer Estates newest wine, Finca Wolffer Rose! A Thursday spent with good food, clothes, drinks and flowers is a Thursday well spent!
As summer begins, so does the wonderful weather, beach days, and outdoor dinner parties. When planning a summer event, it’s easy to fall back onto basic clichés (hello picnic table and paper plates). It only takes a few elegant yet simple touches such as bold color or texture to elevate any outdoor tablescape. It’s never too late to grab inspiration for an upcoming summer event; so make sure you check out a few of B Floral's unique tips and designs!
1. Metallics & Mirrors
Metallics are a top design trend for the summer season. Choose a metallic, whether it be silver, gold or rose gold, and tie it throughout the table. From tablecloths to silverware, multiple elements can encompass the metallic theme. When it comes to florals, darker shades of summer classics such as pinks and reds provide a sleek contrast to bright silvers or golds. While designing arrangements, experiment with mirrored vases to create a modern ambiance within an outdoor setting.
2. Statement Table Runner
A grand focal piece will leave a long lasting impression on guests. Take advantage of summer florals and create a table runner full of greenery and blooms such as peonies and roses. Don’t forget to allow your table runner to spill over both sides, creating a grand, cascading effect.
3. Monochromatic Chic
When it comes to outdoor gatherings, sometimes simple is better. Decorate your table with monochromatic floral arrangements in rich hues of reds or yellows to accentuate your tablescape without taking away from the natural setting. Just because your color scheme is uniform doesn’t mean that all of the flowers have to be identical. Summer varieties such as peonies and calla lilies are perfect options to compliment a white or cream vase.
4. Floral Décor
Add small, unique touches that will personalize each table setting. Small blooms or sprigs such as muscari can be placed onto guests’ plates to bring a natural element to your table settings. Fresh florals can also be incorporated into something as simple as a place card holder. Guests can take home this small vase as a gift at the end of the party.
Day or night, an outdoor event is a perfect opportunity to get together with family and friends. Break out the wine and be sure to style your tablescape with the season’s top design trends!
Regardless of the size, theme, or occasion, guest gifting is always a crucial component of an event. Gifting is not only a thoughtful gesture, but a way to leave a lasting impression on guests and build anticipation for your next gathering.
It’s important that your gift embodies the theme of the event as well as the identity and personality of the hosts or brands. Keeping all of this in mind, we here at B Floral compiled key tips to ensure a memorable event.
Fit Within the Event’s Style & Theme
When it comes to events, theme is key, which translates into the importance of cohesiveness between an event’s theme and its gifts. Colors and patterns found throughout your event should be highlighted in the gifts you choose.
Most importantly you must consider the theme of your event to make a long-lasting impact. This may seem obvious but you’d be surprised by how many random gifts we’ve received over the years; coffee mug at a summer pool party?
We here at B Floral recently held a festival-inspired Media Event, which included amazing florals, boho chic décor, and plenty of pink and teal throughout. When brainstorming gift bag items, we immediately thought of colorful mini cacti and succulents to fit the desert festival theme.
As the event approached, we decided to paint the terracotta pots pink to match our company logo and the event’s color scheme. We received a great deal of positive feedback as guests picked up their tiny, long lasting (& adorable) plants.
Tie the Entire Event Together
We believe that event gifting should be purposeful and speak to the theme or potential goal of an event. Product launches and press previews are perfect opportunities to pull elements from different components of the event and gift something that speaks to the product and brand.
We worked with the amazing Henri Bendel on their Spring/Summer 2016 Press Preview at their flagship store in Manhattan. The store was introducing new handbags as well as a branded vase with their signature brown and white stripes.
As a parting gift to editors and bloggers, Henri Bendel gifted gorgeous tropical arrangements that we provided within their branded vase. We made sure to align the arrangement with both the branding of the vase and the spring and summer feel of the event.
Switch Up the Order
A gift doesn’t always have to be given out at the end of an event. Make sure to take into consideration all of the elements of your gathering and decide from there.
Props and items of clothing or accessories can be distributed at the beginning or throughout an event to reinforce the theme and atmosphere.
One of our favorite and fashionable gifts are flower crowns! A fresh accessory can be an ideal gift for a bridal shower, garden party, or a charity event such as OCRFA's Super Saturday NY. Flower crowns are perfect gifts to be passed out as guests arrive to set the tone for the festivities to come.
If you want to make your gift interactive, create a flower crown station where guests can personalize a crown with their favorite colors and flowers. In our past experience, guests have approached the station at varying points of time, helping the flow and structure of the event. With items like flower crowns, gifting becomes an experience rather than a post-event afterthought.
Summer is almost here, and as we begin to prepare our beach houses and homes for the warmer weather, it's important to keep in mind design and detail. While swapping out your wool throws with cotton linens, you can create a new ambiance for the room by simply switching up your floral arrangements. Texture and color coordination in floral design run parallel to interior design, and nothing commands more attention than a beautifully crafted floral arrangement in a decorated vase.
As spring rolls into summer, we'd love to give you a guide to summer home floral trends:
Dogs and stars alike gathered at The Plaza on April 14th to celebrate the 19th Annual ASPCA Bergh Ball. This gala brought together both animal lovers and advocates to raise money for animals in need. We here at B Floral are huge supporters of the ASPCA, who also celebrated their 150th anniversary.
To assist in bringing the Bergh Ball to life, we helped create carousel themed centerpieces with floral collars to adorn decorative animals at each table.
We also provided flower crowns to a number of guests who helped create their own crown based on their favorite colors and flower preference. B Floral flower crowns appeared on the orange carpet on humans as well as dogs!
The one and only Martha Stewart dropped by our station and rocked a gorgeous flower necklace that she wore throughout the evening.
The event was a huge success raising over $1.4 million for animals in New York City and we were thrilled to be apart of the evening. Cheers to the ASPCA for yet another amazing soirée!