5 Unique & Easy Ways To Incorporate Florals Into Your Event

Whether you are hosting a dinner party at your home for friends or holding a large-scale business affair, aesthetic design is vital in accomplishing a successful event. A beautifully curated space is guaranteed to make your event more memorable and buzzworthy. In the social media-centric world that we live in, well executed event design will make your guests more likely to snap photos and share with the rest of the world. We are sharing 5 easy and unique floral DIYs for your event that are totally Instagram worthy.

1. Floating Florals

Floral Centerpiece- B Floral

Add a magical ambience to your tablescape, entryway or any other part of your event space with floating floral vessel topped with a candle. This display is unique, yet surprisingly easy to make as it only requires a hurricane candle holder, several flower buds and a votive candle. A cheap trick to making the candle float is cutting out a small circle of bubble wrap and attaching it to the bottom of the candle! Another option is to purchase floating candles.

2. Floral Frames

Floral Frames- B Floral

Floral frames are inexpensive to make and are the perfect photo activation. If your frame is light enough, you can even leave it detached from the wall so your guests can use it as a photo prop to hold instead!

3. Floral Champagne Bucket

Flower Ice Cubes- B Floral

This adorable, Pinterest-perfect decoration is intuitive and easy to create. All you need is an ice bucket, a bag of ice, small flowers, ice trays and H2O! The night before your event, freeze small blooms with water in an ice cube tray (we recommend the 2” size). Right before the event, fill your ice bucket up with a bag of plain ice and then sprinkle the top with your pretty floral ice cubes. Rest a pink bottle of champagne or Prosecco on top to chill.

4. Flower Crowns For Your Guests

Flower Crown- B Floral

Flower crowns are a fun, feminine and interactive feature to include in your event. Leave a table full of this girly accessory near the entrance so each guest can grab one and snap photos in them. In other words, this event addition is a great way to encourage guests to share photos and create buzz around your event! Check out our featured (easy) DIY flower crown tutorial on Soul Cycle’s blog.

5. Hanging Floral Installation

Floral Hanging Installation- B Floral

Like a floral frame, this hanging calla lily installation makes the perfect Instagrammable backdrop. These beautiful, long blooms can easily be suspended from a branch of beach wood using fishing wire.


Incorporating one or multiple of these easy ideas into your next event will go a long way – they will leave your guests buzzing about the event long after it's over and some quality social media content is sure to ensue! 

January 2018: Kicking Off the New Year in Style!

New Year, new events. January brought along many exciting events and new clients to collaborate with. Between the Grammys and press events, we incorporated florals into a variety of venues for high-end brands. Our team executed large scale production projects alongside simplistic product launches; each event uniquely highlighted the client's brand.

Check out a few of our January events below!

NBCUniversal- E! News Grammy Awards Red Carpet

Purple Arrangements at the Grammys- B Floral

Overflowing purple florals made a statement at the E! News Grammy red carpet at Madison Square Garden on January 28th.

E! 2018 Grammys Glambot Cam With Lady Gaga- B Floral

B Floral Accessories Editor Trunk Show

Fresh Floral Accessory Line- B Floral

B Floral held an editor trunk show to highlight a floral accessory line, which includes cuffs, earrings, necklaces and more, on January 17th at Flatiron Penthouse.

Lilliana & Bronwen Smith- B Floral

Live Nation- Citi Sound Vault Concert Series

30 Seconds to Mars Gold Venue- B Floral

Gold leaves, branches and vinyl records were placed throughout Irving Plaza for the Live Nation produced Citi Sound Vault concert series January 24-28th.

Cit Sound Vault Gold Accents- B Floral

Bollare- Gymshark Private Dinner

Gymshark Ómbre Tablescape- B Floral

A pink ómbre bud vase table runner set the mood at a Bollare produced dinner party for Gymshark at The Musket Room on January 24th.


Moroccanoil NYC Academy Event

Moroccanoil Colorful Bud Vases- B Floral

Colorful bud vases were featured alongside a variety of hair products at an event for Moroccanoil at their NYC Academy on January 31st.


Floral Wall Design Tips From the Pros

Every exceptional event has a defining feature - a distinguishable element that separates it from countless others. No matter the type or style of an event, flowers will elevate your venue and impress guests. If you’re looking for a grand way to incorporate florals and greenery into your event, a floral wall is sure to make a statement.

B Floral's owner and lead designer Bronwen Smith and our design team have created dozens of walls over the years and compiled a few of their top design tips. Read on to gain insight from our pros on how to design the ultimate floral wall!

Photo Booth Blooms

Floral Photo Booth Backdrop- B Floral

Floral walls can be incorporated into popular activities found at your event. Photo booths - always a guest favorite - provide an opportunity to seamlessly integrate flowers into the space. Guests will enjoy posing for photos as well as bringing home the pictures as keepsakes. To make a visual impact, your photo booth backdrop should be a focal point of your venue. Flowers and greenery must be utilized throughout a backdrop to take your photo booth experience to the next level.

Backdrop designs can range from complete coverage to subtle hints of blooms. If you’re looking to create a full wall, cover it with moss, greenery and flowers. A simplistic backdrop can be achieved by clustering a small amount blooms in specific patterns across the wall.

Interactive Floral Photo Booth- B Floral
Succulent & Floral Wall- B Floral

Integrate Interactive Elements

Tinder Floral Wall- B Floral

In addition to enhancing the atmosphere of your event, floral walls can be used as interactive tools to spread your brand’s message. Going beyond colors or logos, floral walls must speak to the essence of your business. Interactive walls can be used at a wide array of events including product launches, conferences and press previews.

Attach devices such as tablets to your floral wall and let guests explore content or learn about a new product. This interactive component will set your brand apart from the competition. Not only will guests learn more about your brand and products, but an interactive floral wall will draw in more attendees and clients than a standard backdrop.


Out-of-the-Box Designs

Don’t be afraid to mix up the materials and style of your next floral wall. Depending on the type of event and aesthetic you want to achieve, you may decide to create a nontraditional wall. A non-floral creation is a bold choice that may better suit the product you're highlighting.

If you wish to forgo fresh flowers, an all-greenery wall will add a natural look to your venue. Combing greenery such as ruscus and an assortment of tropical leaves will leave you with a luscious statement wall. You can also cover a greenery wall with metallic spray paint for a unique touch. Choose classics such as gold and silver or opt for other metallics such as bronze and rose gold.


Standout Step and Repeats

Floral Step and Repeat- B Floral

A floral step and repeat will make an immediate impact as guests arrive at a venue. Regardless if attendees are celebrities or top clients, many guests love taking photos before enjoying an event. A standard step and repeat will display an array of logos on a basic banner, but flowers and greenery will elevate even the most simplistic backdrop.

Attach logos to fully floral covered step and repeats or adorn the edges with a wide variety of florals and greenery. A customized step and repeat will entice guests to capture memorable moments as they begin their experience at your gathering.


Always versatile, a floral wall is the ideal addition to your next event. Whether you’re in need of a pop of color for a photo booth or want an interactive element in your space, floral walls are able to transform a cold venue into a welcoming and interactive environment. Be sure to prepare for an overwhelming response- a stunning floral wall will be the talk of any event!


What is Trending in Event Decor for 2018?

A new year means new trends! Take advantage of the fresh start and kick off 2018 by throwing on-trend events. From mixing metals to incorporating geometric shapes to utilizing the Pantone Color of the Year, you can create an event to remember using this year's top trends. Make sure to have an Instagrammable moment and you’re good to go! Incorporating these tips and trends will ensure your event will be the party of the year.

Photo moment - B Floral

You will definitely see people introducing the Pantone Color of the Year into their events and gatherings. Pantone releases a new color each year and for 2018 the color is “Ultra Violet”! This color proves to be exactly how it sounds; it's a deep yet bright purple that is sure to make a statement. For a bright pop, incorporate this bold color into floral arrangements or event décor such as tablecloths and napkins. This color is sure to create some buzz throughout the year.

Ultraviolet florals - B Floral

Mixed metals are going to be big in 2018. This is an easy way to switch up basic elements you normally find in an event space and elevate them to something unique. Mixed metal and copper vases with solid colored blooms will instantly create a bold look. Instead of plain silverware, opt for something stylish and fun! Bringing in a mix of metals will be a major trend in event décor this year!

Make a statement by incorporating geometric shapes. This trend started to make its way into event décor in 2017 but its going to take off majorly this year! These fun fixtures are very creative and will jazz up a space instantly. Geometric shapes can be used to create hanging floral installations. Hanging installations are bold statement pieces that will create a unique ambiance in the room. These pieces have the ability to tie a space together and are sure to grab the attention of all of your guests. Elevate the space and design an event no one will forget!

Geometric hanging installation - B Floral

Instagrammable moments are going to remain a focal point when planning an event. Floral walls and floral frames are perfect elements to use to capture the ultimate event photo. When designing your floral wall, you can create personalized walls in different sizes, colors and patterns. You can also incorporate your company’s name or logo onto the wall for added exposure for your brand. Bring in professional photographers or even a photo booth to highlight this amazing feature!

Instagrammable moment - B Floral

Keeping your events in line with the trends is always a big task. You never want to falter with small details that could bring your event to the next level. Incorporating these tips and tricks will make your next gathering or event stand out tremendously to your guests. From personalizing your event with a photo moment to utilizing the Pantone Color Of The Year, start your events off right in 2018! 

December 2017 Events: Wrapping Up the Year with Holiday Cheer

With the holidays in full swing and the year drawing to a close, December was filled with holiday parties and brand focused dinners. Garland, greenery table runners, festive berries and white florals filled venues all around the city. We were proud to bring a unique touch to all of our clients' holiday gatherings.

To learn more about a few of our December events, check out our recap below!

INC!TE DKC - LensCrafters Holiday Event

LensCrafters Envelope Step & Repeat- B Floral

An installation wall framed with holiday garland alongside white arrangements were on display at an INC!TE DKC produced LensCrafters Holiday event on December 12th.

White florals & holiday greenery- B Floral

Zolfo Cooper Holiday Party

White and metallic tablescapes- B Floral

White florals and silver accents created the ultimate winter wonderland at the Zolfo Cooper holiday party at La Sirena on December 15th.

Silver Metallic Tablescape- B Floral

Hellman & Friedman Holiday Party

Greenery Table Runner- B Floral

Strands of fern and ivy combined to create a natural table runner at the Hellman & Friedman holiday party at La Sirena on December 8th.


Bratskeir & Company - TIMEX Watches Dinner

An assortment of candles and a natural table runner set the mood at a Bratskeir & Company produced dinner for TIMEX at Beauty & Essex on December 11th.