Event Recap: The Pink Agenda Annual Gala

Last week, B Floral had the honor of providing the floral design for The Pink Agenda’s Annual Gala at Three Sixty in Tribeca.

The Pink Agenda is a not-for-profit organization committed to raising money for breast cancer research and care, as well as awareness of the disease among young professionals. The Pink Agenda finds, funds, and partners with people and programs that are improving the lives of those suffering from breast cancer and conducting the groundbreaking research necessary to improve their odds.

B Floral decorated the welcome tables, cocktail tables, and bars with branded floral arrangements in dark pinks and pale pinks that embodied The Pink Agenda brand. 

Celebrity guests and honoree's of the night included: Giuliana Rancic, Bill Rancic, Willie Geist, Olivia Palermo, Tracey Anderson, and Hannah Bronfman (who DJ'ed the night away)!

Guests mingled, sipped on cocktails, and bid on (spectacular!) auction items. By the end of the night The Pink Agenda raised over $250,000! B Floral was so honored to play a role in this event and to do our part to further Breast Cancer research and awareness.

Thank you to everyone at The Pink Agenda for such an amazing night!

As Seen In


As sad as it was to see summer go, the entire B Floral office is excited for cool weather and the upcoming holiday season! We teamed up with Livingly to provide their readers with unique ways to update a traditional holiday tablescape.


Our owner and lead designer, Bronwen Smith, shared tablescape tips on topics ranging from table settings to out-of-the-box centerpieces. We wanted to share a few design insights with you all before heading over to check out the full article here. Below are a few of our favorites:


  • It’s important to create fall centerpieces that will make a statement at your holiday gathering. Bronwen suggests ditching a traditional vase and instead use spray painted pumpkins filled with florals

  • Another way to leave a lasting impression on guests is to create a robust floral table runner using seasonal blooms and pine branches for either a winter or Christmas dinner party

  • It’s important to stay true to your design taste- if you prefer a simple color palette you can accent your table with bold silverware, plates, and vases for a festive pop


We’ve added a few of our favorite holiday images from our archives (that are also featured in the article) below!


Event Recap: Soul- Filled Saturday in Montauk!

Last week, the entire B Floral team made ourselves at home in The Hamptons! After a fun and successful night at our Influencer event at Bridgehampton Tennis and Surf Club, part of our team headed further out east to Montauk for an event collaboration with Soul Cycle!

We have several avid Soul Cycle riders in our office, so we were thrilled to be a part of a Soul-filled day! We set up a flower crown station outside the Montauk Soul Cycle studio to greet Soul Cycle riders with branded flower crowns.

It never ceases to amaze our team how excited people are to rock a flower crown! As we've mentioned before, flower crown stations are a truly unique asset to any event. They are fun, interactive, and they give your guests a sweet little takeaway from the event. 

Throughout the day on Saturday, many Soul riders were asking our team exactly how we created the crowns. Soul Cycle had the awesome idea to team up with us to write a blog post with step-by-step instructions on how to create your own floral crown. Check out the Soul Cycle Blog here: How to Make a Flower Crown.

B Social: B Floral's Summer Soiree

Last week B Floral hosted a final summer soiree to wrap up a very busy and successful season in the Hamptons! It was held at Bridgehampton Tennis and Surf Club right on the water… the location was PERFECT! Based on the coastal vibes and our passion for summer florals, we decided it was best fit for a beach theme. In order to create a fresh spin to the event’s design, we utilized real pineapples through the venue.  We even used pineapples as floral vases, which caught the eye of many of our guests!

There were flower crowns for all of the ladies, and mini pineapple boutonnieres for the gentlemen! DJ Rose` had us all dancing to her great music. Nowadays a party isn’t a party without a photo booth! We had The BOSCO set up a gif and photo booth in front of a B Floral customized flower wall backdrop. The photos came out beautifully!


Dessert is always an important part of any party, we had Southampton’s very own Tate’s cookies, brownies and blondies! 

Our summer in the Hampton's may be ending but we are so excited to head back to Manhattan to kick off the fall season! 

Event Recap: B Floral x OCRFA Super Saturday

We love a good shopping day - but even better, one with discounted designer merchandise, in the presence of celebrities, and champagne before noon. Not to mention, ALL proceeds are donated to help fund ovarian cancer research. Now that's a shopping spree we can rightfully justify. 

B Floral was the proud floral sponsor for the Ovarian Cancer Research Fund Alliance's 19th Annual Super Saturday event (NY) in the Hamptons. We loved providing the flower crowns, floral installations, and VIP/general arrangements! Below we've rounded up some of our favorite shots from the event:

Kristen Taekman wearing B Floral flower crown

Kelly Ripa, wearing B Floral flower crown outside of OCRFA tent

B Floral created a gorgeous flower wall for Brancott Estate's booth at Super Saturday NY:

For more flower crown wearing celeb pics, check out these recaps from Resident Magazine, Ok! Magazine, and Long Island Pulse.

In addition, Jeremy Penn created beautiful paintings to auction off for ovarian cancer research.