Your Guide to Event Gifting

Your Guide to Event Gifting

Regardless of the size, theme, or occasion, guest gifting is always a crucial component of an event. Gifting is not only a thoughtful gesture, but a way to leave a lasting impression on guests and build anticipation for your next gathering.

It’s important that your gift embodies the theme of the event as well as the identity and personality of the hosts or brands. Keeping all of this in mind, we here at B Floral compiled key tips to ensure a memorable event.

 

Fit Within the Event’s Style & Theme

When it comes to events, theme is key, which translates into the importance of cohesiveness between an event’s theme and its gifts. Colors and patterns found throughout your event should be highlighted in the gifts you choose.

Most importantly you must consider the theme of your event to make a long-lasting impact. This may seem obvious but you’d be surprised by how many random gifts we’ve received over the years; coffee mug at a summer pool party?

We here at B Floral recently held a festival-inspired Media Event, which included amazing florals, boho chic décor, and plenty of pink and teal throughout. When brainstorming gift bag items, we immediately thought of colorful mini cacti and succulents to fit the desert festival theme.

As the event approached, we decided to paint the terracotta pots pink to match our company logo and the event’s color scheme. We received a great deal of positive feedback as guests picked up their tiny, long lasting (& adorable) plants.

 

Tie the Entire Event Together

We believe that event gifting should be purposeful and speak to the theme or potential goal of an event. Product launches and press previews are perfect opportunities to pull elements from different components of the event and gift something that speaks to the product and brand.

We worked with the amazing Henri Bendel on their Spring/Summer 2016 Press Preview at their flagship store in Manhattan. The store was introducing new handbags as well as a branded vase with their signature brown and white stripes.

As a parting gift to editors and bloggers, Henri Bendel gifted gorgeous tropical arrangements that we provided within their branded vase. We made sure to align the arrangement with both the branding of the vase and the spring and summer feel of the event.

 

Switch Up the Order

A gift doesn’t always have to be given out at the end of an event. Make sure to take into consideration all of the elements of your gathering and decide from there.

Props and items of clothing or accessories can be distributed at the beginning or throughout an event to reinforce the theme and atmosphere. 

One of our favorite and fashionable gifts are flower crowns! A fresh accessory can be an ideal gift for a bridal shower, garden party, or a charity event such as OCRFA's Super Saturday NY. Flower crowns are perfect gifts to be passed out as guests arrive to set the tone for the festivities to come.

If you want to make your gift interactive, create a flower crown station where guests can personalize a crown with their favorite colors and flowers. In our past experience, guests have approached the station at varying points of time, helping the flow and structure of the event. With items like flower crowns, gifting becomes an experience rather than a post-event afterthought.

 

 


Summer Home Floral Trends

Summer Home Floral Trends

Summer is almost here, and as we begin to prepare our beach houses and homes for the warmer weather, it's important to keep in mind design and detail. While swapping out your wool throws with cotton linens, you can create a new ambiance for the room by simply switching up your floral arrangements. Texture and color coordination in floral design run parallel to interior design, and nothing commands more attention than a beautifully crafted floral arrangement in a decorated vase.

As spring rolls into summer, we'd love to give you a guide to summer home floral trends:






B Charitable: 2016 ASPCA Bergh Ball

B Charitable: 2016 ASPCA Bergh Ball

Dogs and stars alike gathered at The Plaza on April 14th to celebrate the 19th Annual ASPCA Bergh Ball. This gala brought together both animal lovers and advocates to raise money for animals in need. We here at B Floral are huge supporters of the ASPCA, who also celebrated their 150th anniversary.

To assist in bringing the Bergh Ball to life, we helped create carousel themed centerpieces with floral collars to adorn decorative animals at each table.

We also provided flower crowns to a number of guests who helped create their own crown based on their favorite colors and flower preference. B Floral flower crowns appeared on the orange carpet on humans as well as dogs! 

The one and only Martha Stewart dropped by our station and rocked a gorgeous flower necklace that she wore throughout the evening.

The event was a huge success raising over $1.4 million for animals in New York City and we were thrilled to be apart of the evening. Cheers to the ASPCA for yet another amazing soirée!

 

Featured Press


B Social: B Floral's Spring Festival Media Event Recap

B Social: B Floral's Spring Festival Media Event Recap

B Floral kicked off the spring season with a bang, full of flowers and festival inspiration! Hosted by Carole Radziwill, the B Floral Spring Festival Media Event presented interactive floral installations including a full band set, floral garland hanging walls, a tee pee, and a large flower wall. Editors, top-tier magazines, and notable bloggers all mingled, sipped champagne, and made flower crowns before making their way to a Glamsquad station for hair and makeup touches!

As guests were entertained by installations and being pampered, owner and lead designer, Bronwen Smith, and Carole Radziwill were able to have a quick chat about the premiere of Real Housewives of New York Season 8, which aired the night before the event. Guests parted with branded take-home mini succulents and pink cacti!

Photos by Getty Images (Astrid Stawiarz)

B Floral Spring Festival Media Event featured in:

Radar Online

WhoSay


B Floral for American Ireland Fund

B Floral for American Ireland Fund

The B Floral team was honored to design the florals for The American Ireland Fund’s St. Patrick’s Celebration. This event was not only a fun and festive party, but also a time to strengthen the Irish community. 

#IrishTip: The American Ireland Fund is an organization that is focused on raising funds to spread peace, reconciliation, community, art and culture in Ireland.

Honoree Joel McHale attended the event in support of raising funds for Irish charities. It was no surprise that the organization met and exceeded its goal of $10,000 in proceeds.

In addition, the venue held BMWs that were positioned around the center of the room - a photo op that was not to be missed.

From the signature cocktail created by sponsor Jameson to Sean Maloney on the guitar, our uniquely designed florals were a perfect accent to this handcrafted event. 

We loved being a part of this fun event for such a worthy cause! Thank you to AIF for hosting another unforgettable night.